My Instagram Strategy for 2025 EXPOSED

Let’s plan your Instagram growth strategy for 2025! Today I’m exposing my Instagram strategy for the new year, to show you the reasoning behind what and how I post to grow and make a living as a full-time content creator. 2024 was a big year for me on Instagram in terms of actually monetizing my content. Let me know in the comments if you’d like to see a more in depth video about brand deals, and my approach and strategy for getting them. Also - make sure you stick around to the end of the video to see my full content calendar for January, and my explanation for the different growth “modes” I have with my strategy - because it’s just not realistic to post consistently ALL the time. We need to take breaks. And I’ve included that in my 2025 strategy. So let’s get into it!

📸 Follow me on Instagram! www.instagram.com/katiesteckly

🧵 My thread about single frame Instagram stories: www.threads.net/@katiesteckly/post/DDZgHgYxU2m?xmt…

🎬 Get my team of editors to edit your YouTube videos! 👉🏻 www.creatorlymedia.com/

🚐 Watch my van life / travel channel    / @katieanddan  


📕 TABLE OF CONTENTS 📕
00:00 the ultimate guide to Instagram growth in 2025
00:24 welcome back to my Instagram strategy exposed!
00:52 this year my Instagram income REALLY increased
01:52 The State of Instagram in 2025 (features + algorithm updates)
04:40 what does this mean for our Instagram strategy?
05:01 IN / OUT on Instagram in 2025
07:15 let’s break down the three parts of a successful growth strategy on Instagram
07:30 🎞️ Instagram Reels Growth Strategy
11:14 how often to post Reels to grow
11:30 🗒️ Carousels Strategy for Instagram
13:35 how often you should post carousels
14:00 📱Instagram Story Strategy for 2025
17:00 how often you should post stories on Instagram
17:20 my Instagram content calendar for January!
17:36 three different modes of Instagram strategy
19:24 exposing my Instagram content calendar for January (comeback mode)
20:00 my IDEAL maintenance content calendar for 2025 screen shot this
21:33 you CAN grow a community on Instagram
23:10 it’s all about balance 🫶🏻







// SOME OF MY FAVES:
*some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel!

🎧 where I get music for my videos: www.katiesteckly.com/artlist and share.epidemicsound.com/6x4f73

Main camera: geni.us/kszve1
Lens: geni.us/ks1625
Vlog camera: geni.us/kszve10ii
Microphone: geni.us/djimicmini
Tripod: geni.us/ksulanzi

See all my gear here: katiesteckly.com/gear

// ABOUT ME
Hey, I'm Katie! I make videos about social media strategy and content creation. In addition to being a YouTuber, I also run a small agency that provides video editing services for YouTubers and podcasters. If you want our help or just want to learn more, check out www.creatorlymedia.com/

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