Sustainability & Profit: Smart Strategy or Marketing Gimmick?

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While companies like Unilever grew 69% by going green, others, like H&M, faced backlash for greenwashing.

BP promoted a clean image but caused one of history’s worst environmental disasters.

Meanwhile, Patagonia turned sustainability into a competitive advantage and gained loyal customers.

In the end, being both green and profitable only works with authenticity.

Are businesses truly changing, or is it just clever marketing? Drop your thoughts below! 👇

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#Sustainability #GreenBusiness #Greenwashing #ProfitWithPurpose #ResponsibleCompanies #shorts