I Audited a $100K Ad Account: Here's What Nobody Tells You

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I audited a $100K ad account and discovered insights that nobody tells you about! In this video, I'm taking you behind the scenes of my ad account audit process, showing you exactly what I look for in terms of efficiency, effectiveness, and scale opportunities.

As the founder of Bluewater Marketing, I've worked with over 150 brands, generating millions in revenue. I'll walk you through a real-time audit of an account that spent $104,000 over six months, achieving a 3.84x return. You'll see how I analyze campaign structures, identify winning ads, and uncover missed opportunities for testing and scaling.

I'll reveal the common pitfalls I found, such as high ad frequencies and limited creative testing. You'll learn how to structure your campaigns effectively, including the importance of separating testing and scaling campaigns. I'll also share my agency's approach to creative testing at scale, including our performance tracking system for managing hundreds of ads monthly.

Whether you're managing your own ad account or looking to improve your agency's processes, this video provides valuable insights into optimizing Meta ad campaigns for maximum ROI. Don't miss out on these expert strategies that can take your advertising to the next level!

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CHAPTERS:
00:00 - Intro
01:13 - Account Audit Strategies
04:00 - Meta Ads Overview
06:10 - Creative Testing and Scaling Techniques
09:48