How To Open A Local Game Store Part 3: Choosing A Retail Location

Are you a board game enthusiast, TCG player, or D&D dungeon master with dreams of owning your own brick and mortar game store? Well, you've come to the right place! In Part 3 of our "Game On!" series, we'll be discussing the critical importance of choosing the right retail location for your game store.

Choosing the right location can make or break the success of your business, so it's important to do your research and evaluate your options carefully. Here are some key factors to consider when choosing a retail location for your game store:

Accessibility: You want your store to be easily accessible to customers. Look for a location that's easily visible and has ample parking. Ideally, you want a location that's located in a high-traffic area, such as a shopping mall or strip mall.

Demographics: Consider the demographics of the area you're considering. Are there enough potential customers in the area to support your business? Look for an area with a high concentration of game enthusiasts, such as near a college or university campus.

Competition: Look at the competition in the area. Are there other game stores nearby? If so, how can you differentiate yourself from them? Consider offering unique products, hosting events, or providing a better customer experience.

Atmosphere: The atmosphere of your store is crucial to creating a comfortable community environment. Look for a location that has a layout that can accommodate your store's needs and create a welcoming atmosphere for your customers.

Rent and expenses: Of course, rent and expenses are important considerations when choosing a location. You want to find a location that fits your budget while also providing value for your money.

Once you've found a potential location, it's important to evaluate it carefully. Here are some steps you can take:

Visit the location: Visit the location in person and evaluate the surrounding area. Take note of any potential problems, such as parking issues or a lack of foot traffic.

Check the zoning: Make sure the location is zoned for retail use.

Talk to the landlord: Talk to the landlord or property manager to get a better understanding of the rental agreement and any additional expenses you'll need to cover.

Consider the lease terms: Look at the lease terms carefully before signing. Make sure you understand all of the terms and conditions before committing to a location.

In this video, we'll also provide some helpful tips for negotiating your lease and getting the best deal possible.

Remember, choosing the right location is critical to the success of your game store. Take the time to research and evaluate your options carefully, and don't be afraid to negotiate with landlords or property managers.

So, whether you're a hardcore Magic: The Gathering player, a fan of Settlers of Catan, or a dungeon master with dreams of owning your own game store, join us for Part 3 of "Game On!" and learn how to choose the perfect retail location for your business. Happy gaming!