How I Applied the GNH Index to a Business Marketing Model

7th International Conference on Gross National Happiness: “GNH of Business”, 7 -9 November 2017

How I Applied the GNH Index to a Business Marketing Model and Changed the Face of Advertising and Democracy, and Proved Out the Theory “Doing Good is Good Business” by Aine Carey

Biographical Profile of Aine Carey
Aine Carey is the Innovation Expert (www.ainecarey.com, www.bhutanculturecomapny.com) and the founder of Bhutan Culture Company. She had spent a decade immersed in the culture of Bhutan, developing an innovative business model ‘Doing Good is Good Business’, for her feature film project, “Get Karma”. ‘Doing Good is Good Business’ applies the GNH index to the larger commercial venture of marketing and entertainment to create “commercially successful content that has a positive social impact”. In 2016 she applied her ‘doing good is good business’ model, to design and execute the campaign ‘Boost Your Voice for Voter Equality’ for telecom company Boost Mobile. In 2017, Ms. Carey established the consulting company Lost Continent LLC. It is her intention that the ‘doing good is good business’ model will be embraced and implemented by creative agencies, brands and businesses worldwide to be the change they wish to see in the world and become a force for good.