Why doesn't Mario look like he used to?

Over the last 40 years, Mario's design has changed a lot! In Donkey Kong, Mario looked like some kind of strange, middle aged man who HATED gorillas; now he's much younger and friendly looking. So, why has his character design changed so much? Let's find out, as we answer the question: Why doesn't Mario looks like he used to?

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SOURCES
Donkey Kong Development
www.nintendo.co.uk/Iwata-Asks/Iwata-Asks-New-Super…
www.gameinformer.com/b/features/archive/2015/09/10…
edition.cnn.com/2007/WORLD/asiapcf/02/14/miyamoto.…
content.usatoday.com/communities/gamehunters/post/…
twitter.com/forestillusion/status/1443284433268666… (scanned by The Gaming Historian)
Donkey Kong USA Art
www.boxequalsart.com/donkeykongreviewpage.html
Mario Segale Image
www.technologizer.com/2010/04/25/mario/
Super Mario Bros
www.nintendo.co.uk/Iwata-Asks/Iwata-Asks-New-Super…
Yoichi Kotabe
www.nintendo.co.uk/Iwata-Asks/Iwata-Asks-Nintendo-…
twitter.com/toadforsmash/status/135546577480733082…
Mario 64
   • Yoshiaki Koizumi @ Montreal Internati...  
www.gamedeveloper.com/pc/migs-2007-nintendo-s-koiz… (write up of above video)

CREDITS
   • Arcade Longplay [500] Mario Bros.   (Footage of Mario Bros)