FutureBrand on CNBC Asia - What makes successful country brands?

In an interview with CNBC Asia, Richard Curtis our CEO Asia Pacific discusses the FutureBrand Country Index and how the report can help countries understand how they can best manage their brands in the way in which they might attract travellers, investors, residents and more.

Richard also describes how the Index takes a more rounded perspective on what makes successful country brands beyond traditional measures such as GDP.