Shardul Kadam of the Amuk Tamuk podcast (@amuktamuk @AmukTamukClips) shared valuable insights into the challenges and strategies of successful content creation on Instagram. He highlighted the competitive nature of the platform, where users follow 500–1000 accounts on average, leading to over 2000 content pieces vying for attention daily. However, only 200 of these make it to a user’s feed, creating a tough environment for content creators.
Shardul emphasized the importance of creating engaging, high-quality content that passes YouTube's algorithmic filters. These filters prioritize factors such as likes, comments, shares, watch time, emotional triggers, and relevance to viewers’ interests. He also stressed that consistency is key for anyone aspiring to be a successful content creator. Whether aiming for viral Instagram reels, engaging posts, or long-term audience growth, Shardul’s advice is clear: focus on sustained efforts and understanding audience behavior to stand out in the crowded digital space.
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