Aimee Smale: How I Built A $5M/Year Clothing Brand

In this video, we met up with entrepreneur Aimee Smale, who quit her 9-5 and built a clothing brand now generating over £5M a year, in just 3 years. She shows us how she started the brand, how to create a viral brand/product with millions of views, and the exact marketing strategies and tools she used to scale her brand from zero to multi-million pounds in sales.

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0:00 - Intro
0:52 - Breakdown of the Business
1:12 - Quitting a 9-5 to Start her Business
2:07 - Startup Costs for a Clothing Brand
3:01 - How to Find Manufacturers
4:06 - Pre-order Model
5:17 - Making £100,000 in 3 Months
7:00 - How to get Influencers Wearing your Brand
7:16 - Launching a Physical Store
7:59 - Getting your Brand into Retailers
9:03 - Revenue and Profit Numbers
9:33 - Marketing Tools & Strategies
10:54 - Expanding to United States
11:57 - How Much Do You Pay Yourself As A CEO?
12:22 - Hiring Employees
12:56 - Making £500,000 on Launch Days
13:22 - Organic vs Paid Marketing
15:05 - Biggest Challenges and Mistakes as an Entrepreneur
16:33 - Plans to Expand the Business
16:55 - Advice for anyone who wants to Start a Clothing Brand

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#entrepreneur #business #clothingbrand #clothing #millionaire