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Smart Thinking: Principles of Designing Microinteractions - Smart Design

There are some handy guidelines to keep in mind while designing mircrointeractions. This video will guide you through the basics of these principles, such as bringing data forward, and speaking human.

Smart Design is a strategic design company that helps people live better and work smarter.

We are an independently-owned strategic design company renowned for our category-defining work for the home, health, work, and mobility. We humanize products, services, and experiences through deep research, insights, and design strategies.

Client include: Unilever, Spotify, Sephora, Sanofi, PepsiCo, P&G, Johnson & Johnson, HSBC, HP, Google, Ford, Capital One, OXO, Amgen, Bose, Nike, Disney, L'Oréal

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0:00 Introduction
0:14 Bring The Data Forward
0:50 Prevent Human Error
1:28 Don't start from zero.
2:30 Use the overlooked.
3:05 Speak human.
3:31 Use long loops.
3:56 Look for microinteractions...

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