Corporate Video | Integrated Business Planning process explainer video | Reckitt Benckiser |

Integrated Business Planning process explainer video |Creative Harmony| @creativeharmony4265
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Integrated business planning (IBP) is a process for translating desired business outcomes into financial and operational resource requirements, with the overarching objective of maximizing profit and/or cash flow, while minimizing risk.
It also enables all business functions to collaborate, exchange information seamlessly, and work together in a synchronized manner.
This video explains how the Integrated Business Planning (IBP) process works.
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